33.8938°N · 35.5018°E — BEIRUT · FOUNDING COHORT · TWELVE SEATS · APPLICATION REQUIRED
Become an AI-augmented CEO.
A program for executives who lead with judgment. You leave with an operating memory and a way of thinking that compounds — long after the tools change.
4 sessions · $1,500 · founding cohort · application required
Apply →[ judgment ] × [ operating memory ] = exponential output
An executive program at this depth typically runs three to five times this. The founding cohort is priced to be early, not to be cheap.
AI literacy ≠ AI leverage. Knowing what AI is doesn't tell you how to lead with it.
— THE ACADEMY
THE SUBSTANCE ───
Most AI training teaches prompts. This builds the layer above them.
The thing that compounds isn't a prompt. It's the operating memory underneath — a structured way to give AI the context it needs, every time, without retyping it. We teach a three-layer architecture you'll build during the program and own after.
[ STANDING BRIEF ]
who you are, how you work, the standards that define your output. Built once. Read by every tool you use.
[ WORKING STATE ]
the live state of each thing you're running. A deal, a hire, a launch. AI picks up where you left off — because the state lives in the memory, not in your last conversation.
[ DECISION LOG ]
every meaningful call you make, with the reasoning behind it. Append-only. AI consults it before answering, so you stop relitigating decisions you already made.
[ standing brief ] + [ working state ] + [ decision log ] = operating memory
This is the rarest piece of the work. Anyone can teach prompts. What a CEO cannot replicate alone is the architecture that makes AI compound instead of remaining a novelty.
THE LENS ───
Three frameworks. The way you'll see AI from here on.
The architecture is what you build. These are the frameworks that tell you what to put in it, where to spend attention, and what tools deserve a slot.
FRAMEWORK 01 — THE THREE HORIZONS
Sort what's already live, what's arriving fast, what's pure noise. Bad AI decisions come from treating them the same. You leave with a personal horizon map for your industry.
[ live now ] · [ arriving ] · [ noise ] = your operating field
FRAMEWORK 02 — THE LEVERAGE STACK
Every decision you make lives in one of three layers: decisions only you can make, decisions AI should be informing, and decisions AI should own entirely. Most executives spend 40–60% of their week in the wrong layer.
[ only you ] · [ AI-informed ] · [ AI-owned ] = your reclaimed week
FRAMEWORK 03 — THE TOOL EVALUATION FILTER
Four questions, ten minutes, every tool: What layer does it address? What's the realistic time-to-value? Does a practitioner you respect actually use it? What does it replace, not just add? A permanent filter, not a recommendation that expires.
[ layer ] × [ time ] × [ trust ] × [ replace ] = your stack
WHAT YOU BUILD ───
Four sessions. Each adds an artifact to your operating memory. By the end, the architecture is real, populated with your work, and running.
01
Your Operating Field.
You build the first layer of your memory: a standing brief that captures who you are, how you work, and what good looks like. Plus your personal Three Horizons map. You leave with a configured workspace that finally answers like it works for you.
02
Your Reclaimed Week.
You run your week through the Leverage Stack, find the gap, and capture standing work into your working state — the briefings and templates that move recurring tasks down the stack and out of your week.
03
Your Augmented Workflow.
You apply the Tool Evaluation Filter on the tools competing for your attention. Pick two. Wire them into your operating memory. Your stack stops being a graveyard of tabs and becomes a working system.
04
Your Executive Cabinet.
You build a small team of agents — Chief of Staff, Strategy, Operations, Communications — all reading from the same operating memory. You leave as the architect of a system that runs part of your role, with the decision log to keep it honest.
One memory, grown session by session. It keeps working after the room empties.
THE FACULTY ───
Founded by Christophe El Khoury and Webspot.
Christophe El Khoury
- —Built and sold real software
- —20+ organizations advised
- —12+ institutional partners
- —6+ international teams built
- —25+ keynotes & lectures
- —University lecturer at LAU
Webspot
- —Building AI in the region since 2016
- —100+ agents deployed in production
- —12+ countries served
- —ISO 42001-aligned
WHAT'S INCLUDED ───
Session recordings
Templates & prompt library
Every artifact you build, yours to keep
Two weeks of async support
A small peer group
FOUNDING COHORT ───
The exchange.
Twelve seats. The founder teaches every session live. The founding cohort exists to prove the program at full strength — we accept people who'll prove it with us.
Conditions of acceptance:
- —One testimonial after completion
- —A documented before-and-after, with a metric you choose
- —One introduction to a peer you think would benefit
These are conditions, not extras. The founding cohort runs once.
APPLY ───
Apply for the founding cohort.
Twelve seats. Hand-selected. Personal review within 48 hours.
THE ACADEMY · PRACTICAL EDUCATION BUILT TO OUTLAST THE NEXT DECADE. AI IS THE FIRST PILLAR. MORE FOLLOW.